As I mentioned in my previous post Module 1 is an introductory to sales management. It briefly covers a wide variety of topics in sales management. One of the things that caught my attention in this chapter is the section titled From Local to Global. This section touches on the globalization of the world's marketplace and how it is affecting different companies. Even companies that do not conduct business outside of the United States are faced with these issues as they likely face competition from foreign firms, use international suppliers, work with partners from other countries, or have employees from overseas.
As communication and transportation costs fall, the world becomes a smaller place. It now costs only a fraction of what it did twenty years ago to ship an item across the Pacific. An abundance of fiber optic lines and communications satellites have also served to make the world a smaller place. And the grandest of them all, the Internet has served to make the world a smaller place.
Think back to life without e-mail, and cell phones. Going back farther we recall a world without personal computer and fax machines. All of these items have converged along with the awakening of several developing countries to create a grand global marketplace unlike any seen before.
A couple of links for this topic are --------->>>>>>
http://www.translationdirectory.com/article625.htm
http://chiefmarketer.com/online_marketing/global_marketing_online_06162006/index.html
