Trade Shows

Module 3 is much longer than the last one.  There are quite a few things that I could blog about here but the first on that catches my attention is the part in the book on trade shows.  I feel that these are a good way to sell big ticket items.  First of all, trade shows are industry-sponsored events in which companies use a booth to display products and services to potential and existing customers.  Because trade shows are usually held only once a year, they are not to be considered the primary way to sell a product.  They should be viewed as a secondary means only.  I have personally attended a few trade shows and in 2004 purchased a new RV at the Fort Worth RV Show.  One thing to consider with trade shows is channel conflict.  It could be said that sales made at trade shows would be made elsewhere since most people that visit these type of shows intend to make a purchase anyway.  For instance individuals attending a boat show are already interested in boats and boating and likely considering a purchase that would otherwise be made at the boat dealership.

Here is a link to the RV show where I bought mine two years ago.http://www.fortworthrvshow.com/index.htm

Here's a link to the Dallas Bridal Show that is comming up soon.http://bridalshowsinc.com/

Comments

[JeffLaw]

I agree that they would probably purchase anyway, but would they have purchased yours? That is the key question.
Most people would not go to the extent of researching every producers product and visiting their show room.
So I think yes it could be a later sale that you are ringing up but you could have taken a competitors sale at that trade show.